Smartmatic Sues MyPillow CEO Mike Lindell for Defamation

Mike Lindell, CEO of My Pillow, stands outside the West Wing of the White House in Washington, U.S., January 15, 2021. REUTERS/Erin Scott/File Photo

Smartmatic, a voting technology company, sued MyPillow CEO Mike Lindell for defamation on January 18th.

The suit, filed in the United States District Court for the District of Minnesota, begins, “Crazy like a fox. Mike Lindell know exactly what he is doing, and it is dangerous.” 

The complaint alleges that Lindell, a Trump supporter, spread falsehoods to enrich himself and his company. “The facts do not matter to Mr. Lindell because he knows he can sell. Mr. Lindell knows he can sell xenophobia. He knows he can sell conspiracy theories. He knows he can sell a preconceived story about voting machines stealing democracy by stealing votes for a president who is incredibly popular with millions of Americans. And, of course, Mr. Lindell— ‘the MyPillow Guy’—knows he needs to sell pillows to keep and increase his fortune.”

This is the second defamation lawsuit filed against Lindell by a voting technology company. Last February, Dominion Voting Systems filed a $1.3 billion defamation suit against Lindell for claiming its machines were used to rig the presidential election in favor of Joe Biden.

The Smartmatic suit alleged that Lindell’s appearances on multiple platforms including television, radio, podcasts, and four self-produced documentaries, repeatedly stated that the voting technology company rigged the election, and his statements have “irreparably tarnished the Smartmatic brand.” 

“The narrative served his personal and financial interests as he and MyPillow benefited from the publicity while creating a perception that the 2020 U.S. election was rigged and stolen by Smartmatic,” the complaint reads. “Mr. Lindell gave election related MyPillow promo codes, such as ‘FightforTrump’ and ‘Proof,’ to viewers and listeners during the same program segments where he defamed Smartmatic.”

The 136-page complaint states that Lindell “not only knowingly participated in publishing false information about Smartmatic during the disinformation campaign, but he also did so with ill will and improper motives for self-promotion.”

The lawsuit doesn’t spell out the amount of money the company is seeking for punitive and compensatory damages, but rather states that those amounts will be determined during a jury trial. 

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